![]() ![]() ![]() For instance, there is obviously a core group of gamers who are well aware of our product but on the other hand, the average youth is not aware about the capabilities of consoles in general. Looking at the category itself (and given the fact that we've been in this business for over 8 years now), we've gathered a lot of consumer insights. When we looked at this strategy, it was not about giving up on offline stores.
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